Orchard Connected Intelligence

The connected experience agency for the intelligence era

We combine technology consulting, creative craft and AI-native workflows to get clients to their future faster.

Connected Intelligence is Orchard’s response to a simple problem. Doing the same work faster will not be enough. It joins strategy, technology and domain expertise with the judgement of our people, and connects Orchard’s own knowledge securely to the AI tools our teams use every day.

In Health, a single HCP campaign still runs through weeks of referencing, medical review and approval. We use AI to speed content development and referencing, with Medicines Australia and TGA compliance kept in human hands.

In Consumer, platforms still take months to specify, build and test, and audiences now form a first impression inside an AI answer. We build agentic workflows into our development process and test creative with synthetic audience panels before it is built. Senior engineers and strategists direct the work and own the result.

Clinical accuracy, creative craft and the call on what good looks like stay with our people.

Case study: Tourism Tasmania, from ten concepts to three

Tourism Tasmania had ten creative concepts, a hero campaign and a build deadline. Instead of commissioning new research, we used AudienceIQ, built from research the client already held: its Kantar segmentation and the Tasmanian and National Visitor Surveys.

Six personas, sized and prioritised against the market, assessed each concept against Tourism Tasmania’s own five impact criteria. Each persona was sampled repeatedly, so the spread of opinion showed alongside the average. Our strategists interpreted the results and delivered a plain-English readout.

Ten concepts became three, with clear direction on what landed, with which audience, and what to fix next round.