BMF Group Creative Director, Pia Chaudhuri revealed some of her favourite ads to B&T in its first episode of ‘The Ads I Wish I’d Made.’ According to Pia, the paramount factor in creating a successful ad is its ability to enter into popular culture. Chaudhuri outlined, however, her favourite ad was ‘Womb Stories’ by Bodyform, which highlighted the reality of the female experience.
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