Hotwire’s #bloodwithoutbias campaign wins big

The Consumer Team at Hotwire UK has been recognised at the Caples Creative Awards, winning four silvers in the PR, Integrated, Not for Profit and Guerrilla Marketing categories. The campaign created with ELVIS for LadBible/UNILAD pushed for a change in legislation that prevents gay and bi-sexual men from donating blood unless they abstain from sex for three months.

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