Services provided
- Creative advertising & brand strategy
- Integrated campaign development
- Content production
- Digital & Social marketing
- Branding, Design & CX
Record seasonal sales uplift
Increase in transaction YOY
The campaign had double the creative stopping power than its competitors
The work speaks for itself
We brought to life an unspoken rule at Christmas lunch: out of politeness and generosity you do not help yourself to the last of something. Shopping ALDI's everyday low prices meant Aussies could afford to keep Christmas special; giving guests seconds and thirds of roasted birds or taking the last prawn, knowing there’s always more with ALDI.
Helping Aussies Christmas like interest rates weren’t pinching
To win shoppers at Christmas, ALDI needed to turn heads away from competitor promotions and prove its seasonal range at everyday low prices meant Aussies could Christmas like COVID wasn’t watching and interest rates weren’t pinching.
- We pushed to find an unexpected side to generosity - an overcooked, ‘Good Different’ brand of generosity.
- At Christmas dinner, you don’t help yourself to the last of something. In fact, you go to great lengths to insist that the other person has it.
