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A website redesign to build awareness and generate demand

Services Provided

  • Site IA, wireframes, and redesign
  • Content templates and mood boards
  • Web, user, SEO, and CTA strategies
  • Analytics
56%
increase in site visits
29%
increase in pages/session from organic search
30%
increase in lower funnel conversions

The work speaks for itself

Aruba, a Hewlett-Packard Enterprise company, is a leader in intelligent edge-to-cloud networking solutions with more than 6,000 employees.

A Site Refresh to Improve Optimisation and Engagement

Aruba knew it wanted its site experience to be more customer-centric and drive stronger engagement across the marketing funnel. They asked ROI•DNA to develop easier site navigation and:

  • Communicate Aruba’s personality and expertise with key audiences
  • Align design and messaging to support the shift to an NaaS business model
  • Build awareness for Aruba’s market-leading position