Services Provided
- Reimagined demand generation approach
- Lead generation
- AI
The work speaks for itself
BeyondTrust partnered with ROI·DNA to transition from traditional sales and marketing methods to a more targeted, AI-driven approach.
Reimagining BeyondTrust’s demand generation
To unify BeyondTrust’s team, ROI·DNA democratised data usage across the organisation. By shifting away from traditional Marketing Qualified Leads (MQLs) and embracing revenue-oriented metrics such as pipeline won and high-intent engagement, ROI·DNA ensured that BeyondTrust was better aligned with its business goals.


Leveraging AI to scale and accelerate revenue strategy.
Beyond Trust sought a strategic partner to scale and accelerate its revenue strategy. ROI·DNA identified critical issues hindering BeyondTrust’s growth, including team silos and an outdated go-to-market (GTM) strategy.
- To overcome these challenges, ROI·DNA reimagined BeyondTrust’s demand generation approach
- Delivering results without having to increase BeyondTrust’s ad spend


Reimagining BeyondTrust’s demand generation
To unify BeyondTrust’s team, ROI·DNA democratised data usage across the organisation. By shifting away from traditional Marketing Qualified Leads (MQLs) and embracing revenue-oriented metrics such as pipeline won and high-intent engagement, ROI·DNA ensured that BeyondTrust was better aligned with its business goals.


Leveraging AI to scale and accelerate revenue strategy.
Beyond Trust sought a strategic partner to scale and accelerate its revenue strategy. ROI·DNA identified critical issues hindering BeyondTrust’s growth, including team silos and an outdated go-to-market (GTM) strategy.
- To overcome these challenges, ROI·DNA reimagined BeyondTrust’s demand generation approach
- Delivering results without having to increase BeyondTrust’s ad spend




