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Driving impact of recommerce through multiplatform engagement

Services Provided

  • Public relations
  • Multi Channel Strategy
70%
As a further testament to our community building efforts, 70% of new followers belonged to Gen Z.
41.3%
TikTok’s audience provided a staggering 41.3% engagement rate with 75%+ of this from a Gen Z audience.

The work speaks for itself

Digital is not just about amplifying a message; it’s about fine-tuning it for every channel.

Tailoring messages across channels

As we entered our third year working with eBay on their annual Recommerce Report, we understood the changing dynamics needed to effectively promote insights on the circular economy and ultimately drive impact and reach.

  • We broadened our reach with paid media, to find more people who could benefit from the findings.
  • We tailored our strategy across eBay’s corporate touchpoints: earned and paid media, LinkedIn, eBay Newsroom on X and TikTok
  • We partnered with the New York Times