Services Provided
- Multi-branching set of emotive, interactive case studies
- End-to-end experience of managing and diagnosing a rare disease
- Appealing to the natural curiosity and diagnosis satisfaction of HCPs
In the first 2 weeks of the campaign:
100 specialists attempted to “Catch the Culprit”
100%
of case completers continued watching the education
9 video clips / 25 Interactions done by each specialist on average
The work speaks for itself
Make the rare, un-rare
Help HCPs to recognise rare diseases early
With limited understanding of rare disease symptoms, HCPs often fail to recognise potential “clues” in patients
- HCPs have little understanding of the symptoms of some rare diseases
- They require assistance in recognising potential clues to diagnose patients
