Services provided
- Public relations
1000+
Sony’s prominent displaying of the Fast Company Next
Big Thing in AI and Data trophy at the NRF event helped
them pass the target of 1,000+ on-site leads and facilitate
introductions to 10+ new media contacts.
120+
Hotwire’s work secured 120+ interviews across tier-one
business, developer and retail media, along with 20+
media briefings and relationship-building opportunities
with influential journalists.
The work speaks for itself
Through launching and creating a narrative for Sony's AITRIOS software platform we opened the door for Sony’s win in the Fast Company Next Big Things in Tech, particularly in the “Next Big Thing in AI and Data” category.
Driving awareness with key partnerships
Sony needed help with both launching and creating a narrative for its AITRIOS software platform across the US and Europe. Hotwire needed to drive awareness and momentum by aligning both the US and European launches with key events and partnerships. The goals included:
- Expanding reach to a broader audience within developer, retail and smart cities’ audiences
- Establishing relationships with key influencers in key verticals
- Building a positive perception following the launch of AITRIOS at the NRF by highlighting cutting-edge proofs of concept and their compatibility
