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Delivering the most successful AO on record

Services Provided

  • Creative advertising & brand strategy
  • Integrated campaign development
  • Branding & design
  • Digital & social marketing
  • Content production
23.2%
Record-breaking two-week attendance record with 1,020,763 fans through the gates over 15 days. 23.2% increase year-on-year (YOY)
+21%
More than 1.43 million people attended events across the entire Australian Summer of Tennis.

The work speaks for itself

Call it fun or call it fire. Whatever that mix is, tennis ‘Down Under’ creates a feeling not felt anywhere else because Tennis in Australia Hits Different.

Maximising AO attendance and brand health for Tennis Australia

BMF’s challenge was to get Australians to re-engage emotionally with tennis and grow the attendance to one of Australia’s best sporting events, the AO.

  • The common denominator among our target audience segments was their identity as Australians.
  • To align the AO with this cultural identity, we found an overlap in the tension between playfulness and competitiveness.
  • Whether it’s a professional or a local sport event, we’re all in. Australians love to win.